THE ÉLAVIVE EDIT
The Élavive Edit shares insights on how we design the future of work.
Hosted by Jessica Oistacher, founder of Élavive, this podcast explores how we can live and work at our highest potential through the lens of modern well-being.
From mindful leadership and neuroscience-backed habits to rituals that restore energy and focus, each episode blends story, science, and sophistication to help you design a life that feels as good as it looks.
Step inside conversations with founders, creatives, and thought leaders who are redefining what it means to thrive in business, in balance, and in life.
As the voice of Élavive, a New York-based corporate wellness consultancy, The Élavive Edit extends our mission: to inspire vitality, enhance performance, and support a more intentional way of living.
Because when wellness becomes effortless, everything else aligns.
Corporate Wellness | Mindful Leadership | Workplace Well-Being | Performance Psychology | NYC
THE ÉLAVIVE EDIT
#8 - The Élavive Edit - What Comes After the Win? Growth, Burnout, and Beginning Again with Artem Mashkov
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Artem Mashkov is a Startup Executive, Founder, and Mentor with a career defined by building, scaling, and sustaining high-growth businesses.
After immigrating to the United States in 1995, Artem grew up on welfare before launching his first telecom retail business at just 19 years old during the Great Recession. He went on to scale that venture to 15 locations, building a profitable, high-performing operation that continues to thrive today.
An active angel investor and advisor, Artem later joined SwagUp as COO and CFO, where he helped transform the company into one of the fastest-growing businesses in the country. Under his leadership, SwagUp ranked 23rd on the Inc. 5000 list and was successfully acquired by BDA in 2024. Known for his ability to scale with intention, Artem brings a grounded, execution-focused philosophy rooted in profitability, operational clarity, and long-term durability.
A graduate of Baruch College with a degree in Entrepreneurship, Artem is bilingual in English and Russian and is deeply committed to mentoring emerging founders. Beyond business, he is currently performing stand-up comedy, using humor as a creative outlet and a tool for navigating burnout, identity shifts, and mental health.
When he’s not working or on stage, Artem enjoys gaming, coding, and staying active through sports like volleyball and soccer.
You can find him on Instagram at @artemisfunny or on X at @Artem_Mashkov.
Upcoming shows in NYC: January 15th & January 17th
Explore the future of wellness and performance at www.elavive.com, and join our community on Instagram @elaviveus.
Original music by Emily Gabriele.
#LiveElevated #ElevateYourTeam